# Instagram DM Keyword Auto Reply — answer common DMs instantly > Set keywords. When someone DMs them, Reachlee replies instantly with your answer, link, or pricing. Deflect support DMs and qualify leads automatically. Use case · DM keyword auto reply # Answer every common DM in under 5 seconds. Set the keywords ("price", "info", "shipping"). Reachlee detects them in incoming DMs and fires your answer instantly — with text, links, or buttons. Free to start. [Start free ](/app/) Real-time webhook delivery · Multiple keywords per automation · Meta-compliant 1When someone DMs you a keyword you've set, Reachlee fires the configured response within 5 seconds. 2Perfect for customer support deflection: "price?", "shipping?", "how to order?" all auto-answered. 3Free plan: 1,000 DMs/month, full keyword trigger support. Pro: unlimited. ## What is DM keyword trigger automation? DM keyword automation watches incoming Instagram DMs for keywords you've set, then fires an automated reply matching the keyword. It's the most common customer-support deflection pattern on Instagram — instead of the founder typing "shipping is $5 and takes 3 days" for the hundredth time, the bot does it instantly, and only escalates to a human when the message doesn't match any keyword. * Trigger: someone sends your account a DM containing a keyword you've configured. * Action: Reachlee replies with your message, link, button, or lead-capture prompt. * Fallback: if no keyword matches, the DM lands in your inbox for manual reply (unchanged). How it works ## Three steps to live, under a minute. 01 ### Add the keywords In the builder, list the keywords you want to match (comma-separated): "price, pricing, cost, how much". Reachlee matches case-insensitively. 02 ### Compose the auto-reply Write the DM Reachlee should fire when a match comes in. Include your answer, a tracked link, or a button. Use {first\_name} for personalisation. 03 ### Go live Publish the automation. Every incoming DM is checked against your keywords. Matches fire the auto-reply within 5 seconds; non-matches land in your inbox for manual response. What's inside ## Built for high-volume support deflection. Set up once, save hours every week. 01 ### Multiple keywords per automation Match a comma-separated list — "price, cost, pricing, how much" all fire the same reply. Case-insensitive and tolerant of typos at the edges. 02 ### Multiple automations per account Run different keyword automations in parallel — pricing, shipping, support, refunds — each with its own reply. No conflict, no overlap. 03 ### Fallback to human If a DM doesn't match any keyword, it lands in your inbox like normal. The bot only handles the predictable; humans handle the unique. 04 ### Tracked links + lead capture Your auto-reply can include a tracked link and a lead-capture step. "Pricing" reply could include the price page link + ask for an email if they want a quote. 05 ### 24-hour window enforced Reachlee respects Instagram's 24-hour messaging window automatically. Replying to an incoming DM is always inside the window — but the gate is on for any follow-up automations. 06 ### Real-time analytics See which keywords are firing most, which messages get the most opens, which links get the most clicks. Tune your auto-replies based on real usage. Real scenarios ## Common DM keyword patterns. ### Customer support deflection (ecommerce) Before The founder spends 2 hours/day answering "shipping?", "price?", "how to order?" — same answers over and over. With Reachlee Three keyword automations cover the top 80% of questions. Founder only sees the genuinely-unique DMs that need a human. ### Pricing qualification (B2B / agency) Before Strangers DM "interested in your services". You reply with pricing 50 times a week. Half ghost; the rest want a discount. With Reachlee Keyword "pricing" auto-fires a DM with your pricing PDF + a Calendly link. Pre-qualified leads book themselves; ghost-prone leads ghost the bot, not you. ### Sales response (coaches) Before Someone DMs "coaching". You reply 6 hours later, they've already gone with someone else. With Reachlee Keyword "coaching" fires an instant DM with your coaching overview + a lead-capture step. By the time you see it, they're already in your pipeline. ## DM keyword automation in action. > I cut my DM-reply time from 2 hours/day to 15 minutes. The keyword automations handle pricing, shipping, returns — I only touch the unique ones. **Jess** · Founder, indie skincare brand > We added keyword auto-replies for 'pricing' and 'demo'. Inbound leads stopped ghosting because they got an answer in 5 seconds instead of next-day. **Karan** · B2B sales operator > Customer support DMs are now \~70% auto-handled. The founder's time goes to product, not typing "shipping is $5" for the 200th time. **Mei** · DTC operator Pricing ## Free, up to 1,000 DMs per month. Free plan supports unlimited keyword automations and 1,000 outbound DMs/month. Pro ($9/mo): unlimited DMs, 3 IG accounts. Business ($29/mo): 10 IGs, 5 team seats, Google Sheets piping. [Start free ](/app/) FAQ ## DM keyword auto reply, answered. How exactly does the keyword match work? Case-insensitive substring match. If a keyword is "price", a DM containing "What's the price?" or "PRICE" or "price please" all match. You can list multiple keywords per automation (comma-separated) and they all act as OR conditions. What if a DM matches multiple keyword automations? The first automation (in your dashboard order) fires. You can re-order automations to control priority. We don't fire multiple auto-replies for one DM — that would look spammy. What happens if no keyword matches? Nothing automated — the DM lands in your inbox like a normal Instagram message. You handle it manually. The bot only handles what you've explicitly configured. Can I include tracked links in the auto-reply? Yes. Any URL you paste into the DM is wrapped with click attribution automatically. You can see opens, unique clicks, and CTR per keyword in the analytics drawer. Is keyword auto-reply within Instagram's 24-hour messaging window? Yes — replying to an incoming DM is always inside the window (the user's DM just opened a fresh 24-hour conversation). You're free to follow up with additional messages within those 24 hours. Can the keyword auto-reply ask follow-up questions? Yes. Your auto-reply can include a follow-up prompt ("want me to send the pricing PDF?"), and you can chain a lead-capture step ("drop your email and I'll send it"). Multi-step flows are supported. Will Instagram flag my account for using keyword auto-reply? No. Reachlee uses Meta's official Instagram Graph API and respects all rate limits. Keyword auto-reply is one of the most common Meta-approved automation patterns — same compliance as Manychat and other Meta Business Partners. Keep exploring ## Related Instagram automation. [Comment-to-DM automationPublic comment triggers, private DM response.](/use-cases/comment-to-dm)[Story reply automationStory reactions fire DMs automatically.](/use-cases/story-reply-automation)[Lead capture in DMsChain a lead-capture step after the keyword reply.](/use-cases/instagram-lead-capture)[Reachlee for small businessCustomer support deflection at scale.](/for/small-business)[Reachlee for agenciesMulti-client keyword automations.](/for/agencies)[Reachlee vs ManychatKeyword auto-reply without per-contact pricing.](/vs/manychat) --- Source: https://www.reachlee.co/use-cases/dm-keyword-trigger