# Instagram Automation for Coaches — qualify leads in DMs, book clients > Turn Instagram content into coaching clients. Capture leads in DMs, qualify them automatically, pipe to your booking tool. $9/month flat, no per-contact pricing. Built for coaches # Turn your Instagram into a client pipeline. Capture coaching leads inside DMs, qualify them with smart questions, pipe them to your booking tool — all automated. $9/month flat, no per-contact pricing, free to start. [Start free ](/app/) Used by life coaches, fitness coaches, business coaches, and creator coaches 1Reachlee captures coaching leads inside Instagram DMs, qualifies them via follow-up questions, and pipes to your booking tool. 2Flat $9/month on Pro for unlimited DMs and leads — no per-contact charges that punish your audience growth. 3Story-reply automation + comment-to-DM cover every trigger coaches use on Instagram. ## Why coaches choose Reachlee. Most Instagram automation tools were built for ecommerce or B2B marketing teams — and they show it. They charge per contact (so your audience growth literally raises your bill), gate basic features behind enterprise tiers, and require a Facebook Business Page setup that most coaches don't have. Reachlee is the opposite: built for solo operators and small teams, priced flat, designed for the specific job coaches need — capturing high-intent leads and routing them to a booking call. * Flat $9/month Pro — your bill doesn't grow when your audience does. * Lead qualification flows: ask their goal, their budget, their timing, all inside the DM. * Pipe qualified leads to Google Sheets (Business) — your booking tool reads from there. * Story reply + comment-to-DM + DM keyword: every IG trigger coaches use is covered. What's inside ## Designed for the coaching pipeline. Every step from "Reel viewer" to "booked discovery call" has a Reachlee feature aimed at it. 01 ### DM keyword triggers for coaching inquiries Someone DMs "coaching" or "work with you". Reachlee auto-replies in 5 seconds with your coaching overview + a question ("what's your goal?"). Cold leads ghost the bot; warm leads keep the conversation going. 02 ### Lead qualification in DMs Multi-step DM flows ask the qualifying questions: goal, budget, timing, biggest blocker. Reachlee saves each answer as a lead field. By the time you see it, you know if it's a fit. 03 ### Email + booking link delivery After the qualifying questions, Reachlee can ask for an email and send your Calendly / Tidycal / SavvyCal link. Pre-qualified leads book themselves; you only show up for the calls that matter. 04 ### Story-reply automation for launches Coaching cohort launch via story? Reachlee auto-DMs everyone who reacts within 5 seconds. The launch window is 24 hours; your DMs land in 5 seconds. 05 ### Growth Gate (Pro) — follow + lead in one flow Non-followers commenting on your Reel get gated — they follow first, then they get the coaching info. Your audience and your pipeline grow from the same Reel. 06 ### Flat pricing on Pro $9/month for 3 Instagram accounts (your personal + your coaching + your collab brand), unlimited DMs, lifetime analytics. Compare to Manychat at $29/mo + per-contact overages once you pass 2,500 contacts. Real scenarios ## Real coaching playbooks. ### Lead capture from a coaching-Reel Before A Reel about your coaching method hits 800 comments. You spend 4 hours over the next 3 days DMing the link to your Calendly. Most have moved on by the time you reach them. With Reachlee Comment-to-DM fires with a qualifying question. The qualified ones get your Calendly. By the time you check, your week is booked with pre-qualified discovery calls. ### Cohort launch story Before You post a story about your new cohort opening. 200 reactions, 50 manual DMs over 12 hours. The motivated ones already enrolled with someone else. With Reachlee Story-reply auto-DM fires the second they react. Within 5 seconds they have your enrollment link + a payment option. Cohort fills in hours, not days. ### Inbound coaching DM qualification Before Strangers DM "interested in coaching". You manually ask about goals, budget, fit. 80% are not qualified; you've wasted 30 minutes per conversation. With Reachlee Keyword "coaching" fires a multi-step qualification flow. Reachlee asks the questions; only fits land in your inbox tagged "qualified". 80% of bad fits self-select out before they reach you. ## Coaches on Reachlee. > I went from 4 hours/day in IG DMs to 30 minutes. The qualification flow pre-screens leads, so when I do reply it's only to fits. **Drew** · Business coach > Cohort launch via story-reply DM filled 18 of 20 seats in the first 4 hours. Last time I launched manually it took 3 days. **Yasmin** · Fitness coach > Pro at $9 is a no-brainer. Manychat wanted $30+ for the same workflow and they charge per contact — Reachlee stays $9 regardless of how many people DM me. **Pete** · Mindset coach Pricing ## Coach-friendly pricing. Free plan: 1 Instagram account, 1,000 DMs/month, 10 leads. Pro ($9/mo): unlimited DMs and leads, 3 accounts, Growth Gate, scheduled DMs. Business ($29/mo): 10 accounts, 5 team seats, Sheets piping (for coaches with a VA + a CRM). [Start free ](/app/) FAQ ## Coach questions, answered. Will my Instagram account get banned for automating DMs? No. Reachlee is built on Meta's official Instagram Graph API and respects Instagram's 24-hour messaging window automatically. As safe as any Meta-approved tool. The accounts that get banned are usually using browser-bot tools that scrape and auto-follow — Reachlee does neither. Will my leads feel like they're talking to a bot? The DM comes from your account, in your tone, with your words. There's no "sent by a bot" label. To the lead, it feels like a fast personal reply — and most coaches report engagement goes UP, not down, because every commenter actually gets a response within seconds. Can I use Reachlee with my Calendly / Tidycal / SavvyCal setup? Yes. Paste your booking link into the DM template — Reachlee wraps it with click tracking, so you also see CTR per coaching campaign. We don't replace your booking tool; we feed it. How do I qualify leads in the DM flow? Build a multi-step flow with question prompts: "What's your goal?", "Are you ready to invest $X/month?", "What's your biggest blocker?". Reachlee saves each answer as a lead field, and you only see the fits in your inbox tagged "qualified". Can I capture emails as part of the qualification flow? Yes. Add a "Drop your email and I'll send the playbook" step. Reachlee parses, validates, saves as a lead. On Business, the email pipes directly into your Google Sheet → your email tool. What's the difference between Pro and Business for a coach? Pro ($9/mo) covers a solo coach with up to 3 IG accounts. Business ($29/mo) adds 10 accounts, 5 team seats (for your VA + assistant + intern), and Google Sheets piping. Most solo coaches start on Pro and upgrade to Business when they hire help. Can I use this for free 1-on-1 calls vs paid coaching qualification? Yes. Set up two separate automations with different keywords: "DISCOVERY" fires the free 15-min call flow, "COACHING" fires the paid cohort flow. Each has its own qualification questions and its own booking link. Keep exploring ## More for coaches. [Comment-to-DM automationThe core trigger for lead capture.](/use-cases/comment-to-dm)[Lead capture in DMsEmail + qualifying questions in one flow.](/use-cases/instagram-lead-capture)[DM keyword auto-replyInstant response to "coaching" inquiries.](/use-cases/dm-keyword-trigger)[Story reply automationCohort launches that fill in hours, not days.](/use-cases/story-reply-automation)[Reachlee for creatorsSibling page — many coaches are creators too.](/for/creators)[Reachlee vs ManychatWhy coaches pick flat pricing.](/vs/manychat) --- Source: https://www.reachlee.co/for/coaches